ad ho•mi•nem

Pronunciation: (äd hō'mi-nem"; Eng. ad hom'u-num), [key] Latin.
1. appealing to one's prejudices, emotions, or special interests rather than to one's intellect or reason.
2. attacking an opponent's character rather than answering his argument.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

ad hockeryadiabat
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