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Dictionary

be•hav•ior•ism

Pronunciation: (bi-hāv'yu-riz"um), [key]
—n. Psychol.
the theory or doctrine that human or animal psychology can be accurately studied only through the examination and analysis of objectively observable and quantifiable behavioral events, in contrast with subjective mental states.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

behavioral science

behavior modification

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