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brain•wash•ing



Pronunciation: (brān'wosh"ing, -wô"shing), [key]
n.
1. a method for systematically changing attitudes or altering beliefs, originated in totalitarian countries, esp. through the use of torture, drugs, or psychological-stress techniques.
2. any method of controlled systematic indoctrination, esp. one based on repetition or confusion: brainwashing by TV commercials.
3. an instance of subjecting or being subjected to such techniques: efforts to halt the brainwashing of captive audiences. Also,brain'-wash"ing,brain' wash"ing.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

brainwashbrain wave
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