Pronunciation: (brān'wosh"ing, -wô"shing), [key]
1. a method for systematically changing attitudes or altering beliefs, originated in totalitarian countries, esp. through the use of torture, drugs, or psychological-stress techniques.
2. any method of controlled systematic indoctrination, esp. one based on repetition or confusion: brainwashing by TV commercials.
3. an instance of subjecting or being subjected to such techniques: efforts to halt the brainwashing of captive audiences. Also,brain'-wash"ing,brain' wash"ing.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.