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Dictionary

brand

Pronunciation: (brand), [key]
—n.
1. kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee.
2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
3. a mark formerly put upon criminals with a hot iron.
4. any mark of disgrace; stigma.
5. See branding iron.
6. a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny.
7. a burning or partly burned piece of wood.
8. Archaic.a sword.

—v.t.
1. to label or mark with or as if with a brand.
2. to mark with disgrace or infamy; stigmatize.
3. to impress indelibly: The plane crash was branded on her mind.