Pronunciation: (kon'sept), [key]
1. a general notion or idea; conception.
2. an idea of something formed by mentally combining all its characteristics or particulars; a construct.
3. a directly conceived or intuited object of thought.
Informal.to develop a concept of; conceive: Experts pooled their talents to concept the new car.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.