Pronunciation: (dē-mas'u-fī"), [key]
—v.t., -fied, -fy•ing.
1. to cause (society or a social system) to become less uniform or centralized; diversify or decentralize: to demassify the federal government.
2. to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests: to demassify the magazine industry into special-interest periodicals. Also,de-mas'si•fy".
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.