Pronunciation: (di-zûrv'), [key]
—v., -served, -serv•ing.
to merit, be qualified for, or have a claim to (reward, assistance, punishment, etc.) because of actions, qualities, or situation: to deserve exile; to deserve charity; a theory that deserves consideration.
to be worthy of, qualified for, or have a claim to reward, punishment, recompense, etc.: to reward him as he deserves; an idea deserving of study.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.