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May 26, 2012
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Dictionary


down-mar•ket



Pronunciation: (doun'mär"kit), [key] Chiefly Brit.

—adj.
appealing or catering to lower-income consumers; widely affordable or accessible.

—adv.
in a down-market way.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

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