gimmick: Meaning and Definition of

gim•mick

1. an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.
2. a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
4. a capacitor formed by intertwining two insulated wires.

1. to equip or embellish with unnecessary features, esp. in order to increase salability, acceptance, etc. (often fol. by up): to gimmick up a sports car with chrome and racing stripes.

1. to resort to gimmickry, esp. habitually.