Pronunciation: (hō'kum), [key]
1. out-and-out nonsense; bunkum.
2. elements of low comedy introduced into a play, novel, etc., for the laughs they may bring.
3. sentimental matter of an elementary or stereotyped kind introduced into a play or the like.
4. false or irrelevant material introduced into a speech, essay, etc., in order to arouse interest, excitement, or amusement.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.