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Dictionary


loss' lead"er




a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Cf. leader (def. 4).

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

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See also:
  • Strict Standards: Non-static method FenSites::linkTo() should not be called statically in /site/html/dictionary/loss-leader.html on line 102 loss leader (Thesaurus)

 

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