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mass' man'




a hypothetical common man, esp. one held to be typical of a mass society, to be characterized by the absence of unique values or distinct personality traits, to lack a sense of personal or social responsibility, and to be readily manipulated by the techniques developed by mass media.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

masslessmass marketing

 

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