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Dictionary

mass' mar"ket pa'perback

a relatively inexpensive paperbound book, typically measuring about 4½ × 7 in. (11 × 18 cm), that is distributed on newsstands, in supermarkets, etc., as well as in bookstores. Also,mass'market pa'perback.Cf. trade paperback.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

mass marketing

mass medium

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