Pronunciation: (ôf'brand", of'-), [key]
1. not having a recognized or popular brand or name: an off-brand TV set.
2. being a cheap or inferior brand or grade: off-brand batteries that never work when you need them.
1. a brand or name that is unrecognized or relatively unfamiliar.
2. a cheap or inferior brand.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.