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May 27, 2012
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psy•cho•graph•ics



Pronunciation: (sī"ku-graf'iks), [key]
—n. (used with a sing. v.)
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

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