Pronunciation: (sālz'mun-ship"), [key]
1. the technique of selling a product: They used a promotional gimmick that was the last word in salesmanship.
2. adeptness at creating interest in new ideas, products, methods, etc.: The only ingredient lacking in the system was salesmanship.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.