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Dictionary

seman'tic differen'tial

Psycholing.
a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good–bad or strong–weak.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

semantic

semantic field

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