Dictionary
shill
Pronunciation: (shil), [key] Slang.
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n.
1. a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.
2. a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty.
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v.i.
to work as a shill:
He shills for a large casino.
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v.t.
to advertise or promote (a product) as or in the manner of a huckster; hustle:
He was hired to shill a new TV show. Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.