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soft' sell'




a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).

soft-sell



Pronunciation: (sôft'sel', soft'-), [key]
—v., -sold, -sell•ing,
—adj.

—v.t.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.

—adj.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

soft sculpturesoft-shell
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