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Dictionary


soft' sell'




a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).

soft-sell



Pronunciation: (sôft'sel', soft'-), Strict Standards: Non-static method FenSites::linkTo() should not be called statically in /site/html/dictionary/soft-sell.html on line 80 [key]
v., -sold, -sell•ing,
adj.


v.t.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.

adj.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

Strict Standards: Non-static method FenSites::linkTo() should not be called statically in /site/html/dictionary/soft-sell.html on line 115 soft sculpture Strict Standards: Non-static method FenSites::linkTo() should not be called statically in /site/html/dictionary/soft-sell.html on line 123 soft-shell
See also:
  • Strict Standards: Non-static method FenSites::linkTo() should not be called statically in /site/html/dictionary/soft-sell.html on line 134 soft sell (Thesaurus)

 

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