Pronunciation: (good'wil'), [key]
1. friendly disposition; benevolence; kindness.
2. cheerful acquiescence or consent.
3. Com.an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets. Also,good' will'.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.