hard sell: Meaning and Definition of

hard' sell'

1. a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).

hard-sell

1. to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
2. to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.

1. characterized by or promoted through a hard sell: hard-sell tactics.