a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
Pronunciation: (härd'sel'), [key]
—v., -sold, -sell•ing,
1. to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
2. to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
characterized by or promoted through a hard sell: hard-sell tactics.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.