Dictionary  hard' sell'a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell). hard-sellPronunciation: (härd'sel'), [key] —v., -sold, -sell•ing, —adj. —v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product. —adj. characterized by or promoted through a hard sell: hard-sell tactics. Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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