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Dictionary


hard' sell'




a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).

hard-sell



Pronunciation: (härd'sel'), [key]
v., -sold, -sell•ing,
adj.


v.t., v.i.
1. to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
2. to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.

adj.
characterized by or promoted through a hard sell: hard-sell tactics.

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

hardscrabblehard-set
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