Pronunciation: (rōl'out"), [key]
1. the first public showing of an aircraft.
2. Informal.the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
3. Football.an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline. Also,roll'-out".
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.